The LGBT community
The colors of the rainbow signal an affinity with the LGBT community. It serves as a virtual or tangible welcome mat. But what if there is nothing beyond that rainbow?
We are not talking about simply acknowledging or embracing the LGBT community, but an opportunity for brands to express their truth and take a stand in creative and strategic ways. When they do, LGBT consumers (and their allies) take notice and respond. They participate in the conversation, spend their dollars and encourage their social and professional spheres to do the same. This is the economics of inclusivity, influence and loyalty. Our deep understanding of this diverse, sought-after audience will push your goals further, connecting you to a fiercely devoted customer segment.
Navigate the world of same-sex marriage. Engage the lesbian millennial. Reach the suburban gay dads. We understand that applying the same strategy and outreach to the entire LGBT community is not how you achieve results. Understanding the complexities, needs and wants of the community is just our first step. We help you engage the LGBT consumer both visibly and vocally. That expert combination of relationships, messaging, authenticity and creativity is what sets us apart and will position your brand as forward-thinking and standing for equality. A position that will resonate and drive results.
GreenRubino’s LGBT Division
GreenRubino is one of the only integrated marketing agencies in the country with a dedicated LGBT division. We know this community because we are a part of this community. Our LGBT division offers an innate cultural understanding of this distinct marketing segment. Our diverse backgrounds, perspectives and experiences as members of the community inform our practice and strengthen our insight. The skillset and knowledge of the team spans work with businesses of all sizes and across all of GreenRubino’s practices including PR, Social Media, Advertising, Creative, Brand and Digital. We have forged the essential strategic relationships, both locally and nationally, necessary to help you authentically and proudly connect with the LGBT consumer.
Contact Rachael Brister, LGBT Strategist, for more information.